Experience Management

For decades, car buying has ranked among the most frustrating consumer experiences. Pricing is opaque, dealerships typically employ aggressive sales tactics, and buyers and sellers find the process to be riddled with inefficiencies. The system, built around outdated incentives and misaligned priorities, has long been in need of a shakeup. And now, as artificial intelligence transforms industries across the board, one small business startup is boldly leading the charge to bring trust, transparency, and fairness back to auto retail.

Overhead music in brick-and-mortar stores is so common today that many people don’t think twice about it. There’s a reason why it’s become an unofficial industry standard — music has a powerful psychological effect on shoppers.

The best marketing is the kind that customers don’t even perceive as such. In-store music can fall comfortably into that category if you use it correctly. Once you know how your song choice can influence customers, you can use it to your advantage.