September 2025

The line between reality and fiction has been getting blurry in recent years, due to the emergence of the deepfake engineering. It is an influential technology that manipulates audio and video content using the methods of artificial intelligence (AI) and deep learning and has brought about a novel dimension of media production. Although the possibilities offered by deepfakes are hard to deny, the technology is also severely threatening privacy, security, and trust in the population, so now more than ever, detection of deepfakes is highly important.

Small pets may be tiny, but the industry supporting them is anything but small. The global guinea pig cage market is currently valued at $455 million and projected to surge to $715 million by 2033, while rodent accessories overall are forecasted to double to $2.5 billion in the same timeframe. While millions of U.S. households own guinea pigs, rabbits and other small animals, species-specific data is limited. And, safe, high-quality habitats remain an overlooked gap in the broader pet economy.